Wednesday, 6 November 2024

Creative Hustle and Film Club Abuja

Panel Session at the Film Lab Showcase Hosted by the British Council.
Image Credit: The British Council on Instagram.

Celebrating African Stories and Filmmaking Brilliance

By Cynthia Umeh

On September 28, 2024, Shades of Us Storytelling Initiative for African People (Shades of Us) attended the British Council Film Lab Showcase event in Abuja – a truly one-of-a-kind experience. The event brought together a mix of filmmakers, industry professionals, and film enthusiasts, all eager to celebrate the cinematic brilliance of the microfilms from the Film Lab Africa program. The atmosphere was charged with inspiration as we delved into a vibrant evening of microfilm screenings, panel discussions, and networking. It was not just about the films; it was about connecting creative minds, exchanging ideas, and exploring what the future holds for the creative community in Africa.

We were delighted to be a part of this memorable event. As a non-profit organization, we are dedicated to using storytelling to address socio-economic issues affecting Africa, Africans, and people of African descent. Through our work, we aim to spark open, honest conversations that lead to introspection and a shift in perspectives, ultimately contributing to a redefined continent and empowered people. Attending events like this one aligns with our mission, as it enables us to connect with fellow creatives, amplify our storytelling efforts, and share in the celebration of African stories.

A highlight of the event was the panel session titled ‘The Rise of Independent Film: Opportunities and Challenges in the Indie Landscape’. The session featured a lineup of exceptional speakers who shared their wealth of experience and insights into navigating the world of independent filmmaking. Here are some key takeaways from the panelists:

  • Dimbo Atiya – Known for his work on hits like The Rishantes and Sons of the Caliphate, Dimbo has made significant contributions to African cinema on platforms like Netflix and Showmax. He emphasized the importance of thinking differently as a filmmaker, being mindful of the creative process, and continuously evaluating both successes and failures. For him, it is about seeing the ending from the beginning, positioning oneself strategically, and staying humble throughout the journey.

  • Sani Mu'azu – An actor, media consultant, and peace advocate with experience from prestigious festivals like Cannes and FESPACO, Sani shared valuable insights on leveraging film to reach global platforms. He highlighted the significance of understanding one's audience and the importance of film festivals in exposing creativity and expanding networks. For filmmakers, the message was clear: don’t shy away from telling bold stories that provoke conversations and explore uncharted territories.

  • Sifa Asani Gowon – The creative force behind Sons of the Caliphate and Beyond the Veil (Amazon Prime), Sifa spoke on scriptwriting for indie filmmakers. She encouraged writers to balance writing for the audience with staying true to their own creative flow. Her advice: get the right tools, master the correct format, identify your strengths, and embrace the willingness to ‘kill your darlings’ (sacrifice beloved scenes or characters for the good of the story). She also emphasized the benefits of attending workshops and joining writers’ groups to refine one's craft.

  • Emil Garuba – Known for his work on Lionheart and 4th Republic, Emil is passionate about mentoring the next generation of filmmakers. He spoke about the challenges facing writers aiming for big projects, such as funding and the need for constructive criticism. Emil encouraged aspiring filmmakers to be disciplined, actively seek mentors, and be open to feedback, as these factors contribute to professional growth and the creation of impactful work.

After the panel discussion, we were treated to the Film Club, where four captivating films were screened. Each film brought a unique narrative and perspective, capturing a slice of African life and culture:

  1. Salamatu’s Rhapsody – A moving drama that delves into the clash between tradition and modernity in Northern Kaduna. It follows the journey of a young woman torn between her passion for hip-hop and her family’s expectations.

  2. Gorka – This delightful drama portrays a French exchange student's humorous experiences as he navigates the quirks and intricacies of an English household.

  3. Blood and Rope – Set in Kano, this powerful sports drama tells the story of an Igbo apprentice who discovers his identity and courage through the traditional Hausa martial art of Dambe, overcoming great odds.

  4. Festival of Slaps – A hilarious short film that explores the ups and downs of Pan-African parenting, centered around a Nigerian mother whose legendary slap changes her son's life forever. It is a must-watch for anyone familiar with the 'talks' African parents give their children!

The screenings provided a glimpse into the diversity of storytelling within African cinema, with each film leaving the audience entertained and inspired.

Key Takeaways from the Event

  • Networking is Key: The event emphasized the value of connecting with fellow creatives and industry professionals. It was a reminder that collaboration and building relationships are crucial in the film industry.

  • Be Intentional About Your Craft: Whether it is writing, directing, or producing, the speakers underscored the importance of being intentional, disciplined, and open to continuous learning.

  • Leverage Film Festivals: For independent filmmakers, film festivals are not just for showcasing talent but also for networking, gaining exposure, and learning from others.

  • Tell Stories That Matter: Stories that provoke thought, challenge norms, and reflect cultural realities are essential in driving conversations and inspiring change.

As the night drew to a close, we continued to engage with fellow creatives, exchanging ideas, making connections, and, of course, sharing a few laughs. The energy was electric, and the conversations were buzzing with possibilities for future collaborations. If there is one thing we took away from the Creative Hustle and Film Club, it is that the future of African filmmaking is bright, and we are excited to be a part of it.

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