How Pop Culture Shapes Gender Norms

Ramatu Ada Ochekliye, Shades of Us Founder, with Ugonna and Titi on Kiss FM 99.9 Abuja 

By Ramatu Ada Ochekliye

On December 3 and 5, 2025, I joined Ugonna on Kiss FM 99.9 Abuja on behalf of Shades of Us to discuss How Pop Culture Shapes Gender Norms. The conversations were part of our continued commemoration of the 16 Days of Activism against Gender-Based Violence, and they offered me the opportunity to expand on the stories, jokes, lyrics, and images we consume every day.

Two Women

Image by Shades of Us

By Yecenu Sasetu

Poverty became a harsh reality for me about ten years ago when I met a pregnant woman who had never attended antenatal care because she couldn’t afford the N100 registration fee. She was eight months pregnant but had never been examined by a doctor or nurse, simply because she couldn’t pay to register at the Primary Health Center.